Panels and Classes

Keynote

9 a.m. -10 a.m.

Social Media: The Good, The Bad and The Ugly

Learn how social media tools can open up some exciting avenues while steering clear of the perils.

Beginner track

10 a.m. - 11 a.m.	Build-A-Blog	Watch our experts build a site from beginning to end in Wordpress -- WITH theme and plug-ins
11.a.m. - Noon	You Have A Website! Now What?	Learn insider tricks on how to find and build your audience, interpret analytics, using SEO, monetize a blog, foster blogger relations and attract public relations companies. Also, pick up some gorilla-marketing tactics when plugging your blog and creating a brand.
1 p.m. - 2 p.m.	The Basics of Using Video & Audio on Your Site	Want to start a video blog or try your hand at podcasting? Our gurus can give you some tips, and help you get started.
2 p.m. - 3 p.m.	Photography for the Hobbyist	No need for expensive cameras. Here�s how to take fabulous photos (as well as digitally enhance them) on a realistic budget.

Advanced track

10 a.m. - 11 a.m.	The Importance of Usability & Visual Design	You want a website that�s easy on the eyes and simple for readers to utilize. Panelists explain usability architecture, the why�s and how�s as well as the psychology of web design.
11 a.m. - Noon	Applying Your New Media Skill Set to the Workforce	Insiders from corporate America will tell you what companies are looking for as well as how to tweak that resume and parlay your new media skillset into an offer you won�t want to refuse!
1 p.m. - p.m.	Let�s Talk Tech	A round-table discussion on what new technologies exist (beyond CSS/HTML/XML ), i.e. Adobe AIR as well as recent trends like cloud computing.
2 p.m. - 3 p.m.	Social Media for Small Business & Non-Profits	Experts will provide insights on how small businesses and nonprofits can optimize their use of social media tools, create authenticity in business blogs as well address tactics for bolstering fundraising efforts and customer service. Also address will be the difference between CRM (customer relationship management) and social CRM.

Closing

3 p.m. - 4 p.m.

Intellectual Property, Ethics and Privacy Online

Savvy speakers will discuss intellectual property rights, the ethics that play into new media, one�s online privacy, (what you should or shouldn�t be doing on Twitter during office hours) and SEO cloaking.